GFORCE: If possible, could you name a few advertisers signed up to use Smart Adds on Gizmondos?
LILLEY: Actually, no – not just at the moment (sorry). We have 23 who have agreed to be part of the UK test (and you can pretty much guess who they’re likely to be … remembering that the only advertisers we actually want are ones whose ads “fit” the entertainment aspect of the console, and obviously whose products are relevant to the user). Actually – watch MTV for a couple of hours … that’d pretty much cover the advertisers on the console!! Anywhere over 20 is pretty much all I need in order to make the test work. I can accommodate more – but I don’t actually need any more. I think by the time we get to the point of running the test, we’ll have far more than 20.